When news broke sometime ago that the majority shareholder of Impossible Project was also now the majority shareholder of Polaroid, rumors exploded. Our prediction? That the Impossible was indeed possible, Impossible Project was Polaroid. Not the pale version of the brand we’d come to know in recent years, but a rebirth of the instant film legend. 

Now it seems that this is a reality. Impossibles site ( now forwards directly to ( and the announcement teased by Polaroids site and social accounts turned out, for once, to be just what we hoped for, a brand new camera, the Instant One Step 2. It’s also a relaunch of the Polaroid brand in a new form and the end of another brand, The Impossible Project.

The Polaroid One Step 2 works with all types of 600 and I-type films. Features include an upgraded flash and lens as well a battery life of 60 hours, and the I-type film doesn’t require batteries, whereas the 600 film has the battery pack in the film cart.

OneStep 2 i-Type Camera

The OneStep 2 is an analog instant camera for the modern era, blending classic design with contemporary style. It’s inspired by Polaroid’s original OneStep, but updated to create a simple, easy-to-use instant camera that works straight out of the box. It’s got a high quality lens and a powerful flash to give you great photos every time, and its long-lasting rechargeable battery means you’ll always be ready to shoot, whether you’re on a brief excursion or a journey round the world.

Tech Info:

Dimensions: 150 mm (L) x 110 mm (W) x 95 mm (H)
Weight: 460 grams / 1 lb (without film pack)
Outer shells: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated

Shutter system: Custom design, using precision step motor for shutter
Lens: fixed focus lens / 0.6m — infinity
Focal length: 106 mm
Field of view: 41 degrees vertical, 40 degrees horizontal

Flash System: Vacuum discharge
tube strobe
Battery: High performance lithium-ion battery (1100mAh), rechargeable via USB
Neck Strap and USB charging cable included – Source 


This is exciting news for film and instant lovers, and as a Polaroid collector I’m incredibly excited about the new camera (I preordered mine just before sitting down to write this up!). Full details from the site have been copied above and we’ll have a review of the new One Step 2 as soon as we get our hands on it. The One Step is available for pre-order now in both graphite and white. Price: $99.99 LINK FP


UPDATE: My Polaroid One Step 2 from Polaroid Originals arrived this week, as did so many others from the first production run! I just want to thank Impossible Project for their hard work in the resurrection of instant film. Without them, this incredible, and yes impossible story wouldn’t have had such a happy ending and a bright new beginning. – Jef    10/19/17

Author: JefPrice

Former this & that. Exploring & Photographing since I was 11. Founder of

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