When news broke sometime ago that the majority shareholder of Impossible Project was also now the majority shareholder of Polaroid, rumors exploded. Our prediction? That the Impossible was indeed possible, Impossible Project was Polaroid. Not the pale version of the brand we’d come to know in recent years, but a rebirth of the instant film legend. Continue reading “THE IMPOSSIBLE MADE POSSIBLE? IMPOSSIBLE PROJECT NOW REDIRECTS TO NEW POLAROID ORIGINALS SITE, & THE POLAROID ONE STEP 2 (First Published 2017/09/14)”