Potentially huge news for instant photographers, the majority shareholder of Polaroid is now the same majority shareholder of Impossible Project. Impossible is the last manufacturer of instant pack film (the type our one steps require) and is preparing to release their new Gen 4 color formula any time now. Their Gen 3 color film was met with widespread praise and is considered by many (myself included) to be their best color film yet.
No information yet from Impossible or Polaroid as to what this may mean for their brand and future. But it’s certainly big news that has the potential to change the instant film landscape.