When news broke sometime ago that the majority shareholder of Impossible Project was also now the majority shareholder of Polaroid, rumors exploded. Our prediction? That the Impossible was indeed possible, Impossible Project was Polaroid. Not the pale version of the brand we’d come to know in recent years, but a rebirth of the instant film legend. Continue reading “The Impossible made Possible? Impossible Project now redirects to new Polaroid Originals site, and the Polaroid One Step 2”
Potentially huge news for instant photographers, the majority shareholder of Polaroid is now the same majority shareholder of Impossible Project. Impossible is the last manufacturer of instant pack film (the type our one steps require) and is preparing to release their new Gen 4 color formula any time now. Their Gen 3 color film was met with widespread praise and is considered by many (myself included) to be their best color film yet.
No information yet from Impossible or Polaroid as to what this may mean for their brand and future. But it’s certainly big news that has the potential to change the instant film landscape.
The full story can be found via PetaPixel. FP